“No One Cares About Your Logo” he said.

What?!! This is not what we want to hear is it? We are crafters. We are creators. Our logo is our brand identity. So when a business associate said that to me, I was kind of hurt. How could something that meant so much to me not be important to anyone?

Truthfully, I hate to admit how much time and energy I’ve spent on my logo, my graphics, my business persona. Am I alone here or can you relate? Maybe what he SHOULD have said was no one cares about your logo as much as you do. To that I can agree.

I think there are two camps of people. Those that forge ahead and don’t give 2 hoots about that kind of stuff, and then there’s people like me who get stymied by little things, so much so that our efforts can be mentally exhausting.

I guess I can whine about it and blame my Dad, or I can just accept that this is what makes me so particular about my work, and that’s a good thing, right?